Join the Cerily Revolution

▌ Introducing Cerily

▌ The Impact of Cerily

Deepfakes and misinformation run rampant, eroding trust in news, social media, law, and even each other, but imagine an online world that you can trust and be safe in. We should be able to share pictures and videos with our family and friends without a fear of them being used against us.

Cerily Identity Security AI is designed by subject matter experts to solve this very problem and free us from the threat of deep fake and voice clone exploits.

Cerily uses cutting-edge technology to create a verifiable ledger of truth, effectively combating against malicious content and claims, protecting your identity, safeguarding your community, restoring trust online, and empowering us all against online manipulation and misrepresentation.

Cerily is an effective solution for a very real and threatening problem, and is truly set to be one of the most impactful evolutions of our era.

Join the fight against misinformation and identity crime by supporting Cerily.

▌What Cerily Is

Remember when a fake Elon Musk video almost tricked you? Have you been a victim of, or know anyone who has been a victim of, online scams? The next wave of technology-based scams is here and it's very good at being very bad.

Involve in our enthralling development project and be the solution.

Cerily provides a suite of Mobile Apps, Web Apps, and Online Services, built around an AI-powered global Truth Ledger to combat Deepfakes and safeguard online identities.

Our platform empowers individuals and organisations, protects reputations, and builds trust online, unlocking a multi billion dollar Identity Security market opportunity.

Join us in building a future where truth prevails!

The rise of deep fakes and misinformation threatens everything we thought we could trust online. Deep fake AI technology has the ability to impersonate anyone, making them appear to have said or done things that never happened.

▌ What Cerily Needs & What You Get

Cerily is a technical development project by seasoned and professional software engineers following strict Agile methodologies and best practices. It's a very exciting project and I know anyone involved is in for an awesome development experience.

The project needs

We are currently fundraising the first 77,000 AUD for Cerily Phase 1 (See "The project delivery" below for all 2024 planned milestones).

 

Over the course of the project we will raise almost 2 Million AUD to deliver a suite of premium products providing:

The project delivery

The delivery is divided into logical phases as milestones, so we can quantify progress. Our current milestones roadmap includes:

Further, as per the the Agile methodology we run Sprints (planned and time-boxed production iterations), and invite eligible investors to attend the Sprint Showcase meetings to frequently see our progress.

The project has

As at Jan 1st 2024, we have already invested a substantial amount of time and resources into the Cerily project:

 

The perks offered

All donations are welcomed and very much appreciated.

Additionally we have designed pre-order subscription products so you can get in early and be one of the first to avail the Identity Security AI and Fact Checker AI Apps and Services when they are launched.
We have plans for all users, including individuals, families, and businesses.

To contribute to protecting the identities and representation of individuals, families and organisations, please purchase our Identity Security AI perks.

To contribute to enabling and empowering Fact Checkers, Social Platforms, News Channels, Enforcement Agencies, and Protective Services to fairly represent the people relying on them please purchase our Fact Checker AI perks.

Funding Allocation

At high-level the project consists of the following components that will consume the funding:

▌ Risks & Challenges

Most of the problems are solved. One of the great things about this project is it's simplicity. It has moving parts, but it uses existing and proven technology in a new and innovative configuration.

However, there are a some of risks to overcome...

Data volume

• The inbound feed data all needs to be NLP pre-processed and stored in the Truth Ledger.
   
• The Check requests need to be converted via NLP and compared or searched on the Truth Ledger.

The Cerily team have extensive Big Data, NLP, and relative skills and experience, and we are confident that we can optimise data management by leveraging:

• Scalable service technologies.
   
• Scalable database technologies.
   
• Efficient NLP algorithms.
   
• Efficient Truth Ledger Search Engine algorithms.
   
• Asynchronous Event-Driven architecture.

Just some of the organisations the eKerner team has enabled with powerful solutions...

Uptake of Cerily by Individuals and Organisations

We have little concern about the update of Cerily Identity Security AI since all sirens are already sounding the need for Cerily, as clearly detailed in the publication by the CSIRO National AI Centre:

However, to overcome any buyer hesitations we intend to build our marketing campaigns on:

• Problem statement: Metrics highlighting the problems that Cerily overcomes including the threats to our safety and representation, and also the broader social and collective impacts.
   
• Solution Impact: Metrics relating to the impact of Cerily as a solution highlighting how Cerily works to protect our identities, secure our truth, and enable social, news, and enforcement services to fairly represent us.
   
• Solution benefits: Emphasise the benefits of Cerily beyond personal protection, highlighting Cerily's potential to fight disinformation and build trust online.
   
• Videos, imagery, and digital artefacts demonstrating all of the above. 

And deploy our campaigns to:

• Social media ads.
   
• Google ads.
   
• Partnerships with industry organisations.
   
• Expo presentations.
   
• Industry Partnership content shares.

Uptake of Cerily by Fact Checkers and Fact Checker services and AIs

Ultimately, Cerily will become a standard used by all Social Platforms, News Channels (including YouTube), Enforcement Agencies, Governments, and Military where applicable for National Security.

Research suggests that our first point of uptake will be Independent Fact Checkers.

In our marketing and user acquisition solutions we need to be proactive about:

• Collaboration: Working with organisations like Facebook and YouTube to integrate and make sure Cerily brings value to them.
   
• Targeted marketing: Promoting Cerily to Independent Fact Checkers for market spread and testimony.
   
• Partnerships: Encourage partnerships and early adopters amongst fact-checking entities.

The sheer volume of traffic when we get the global uptake that we expect

Again, the Cerily team contains experts in Cloud Platform Deployment technologies including:

• Load balancing.
   
• CDNs.
   
• Scalable service technologies.
   
• Scalable database technologies.
   
• Database optimisation strategies (eg. indexing, sharding).
   
• Failover & Redundancy.

Time Context and Pre-Subscription Claims

Yes, Cerily protects your online truth from the moment you sign up, but what about claims made before? It's a valid question, and we're actively working on solutions.

Addressing Deepfakes and Past Claims

• Time Context Detection: We're exploring ways to flag claims predating a user's Truth Ledger as "unverifiable" on social media and other platforms. This transparency helps everyone discern between verifiable facts and potential manipulations.
   
• Information Classification: We're considering classifying information types, guaranteeing verifiable accuracy for categories where pre-subscription manipulation is impossible (e.g., official documents, verifiable data).
   
• Future Feature: Historical Truth Capture: In a later stage, we plan to add a feature that digests all historical posts and publications, building your complete Truth Ledger. This may require collaboration with content providers to access archive records, but it's a crucial step towards comprehensive online truth protection.

Beyond Mitigations

• Transparency is Key: We believe in open communication and will clearly explain Cerily's limitations and capabilities. Users will have tools to flag and contest pre-subscription claims, ensuring their full story is heard.
   
• Building a Collaborative Future: We're reaching out to fact-checking organisations and social platforms to work together in combating deepfakes and misinformation, regardless of their timeline.

Remember:

• Taking action is crucial: Even if we don't immediately capture all historical data, starting now ensures future protection. Time may eventually validate much of past information, but proactive efforts are vital to combating online deception.
   
• The power of a collective truth: Every Cerily user becomes a champion for online accuracy. Together, we can build a future where verifiable facts reign supreme, empowering everyone to navigate the digital world with confidence.

▌ Let's gogo

Since you've read this far you have clear insights about how necessary Cerily is.

Please donate or purchase one of our perks to join the Cerliy project and protect our digital future.

▌ Other Ways You Can Help

If you can't contribute, but that doesn't mean you can't help:

• Share, like, and promote our social channels.
   
• Tell anyone you think may be interested.
   
• Use the Indiegogo share tools.